SPIN® Selling Reviews

4.6 Rating 380 Reviews

About Huthwaite International:

Huthwaite is an international training provider and behaviour change specialist. We help organisations to transform their sales and negotiation outcomes by helping to permanently change the behaviour of their teams. We have spent four decades studying the behaviours that are needed for successful business and helping organisations apply that knowledge through our skill development programmes.

Our training interventions are founded on extensive science-led research and analysis. Through that work we have identified the sales and negotiation behaviours needed for high performance. Our world-renowned methodologies align clients to those standards and our approach supports permanent behaviour change appropriate to each client.

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“Very interesting course. The teacher was very clear regarding the content and has developped a good methodology; Thanks”

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“The SPIN selling training was very good. It was delivered at an appropriate pace and with high levels of engagement, interaction and participation. It did at times seem to be overly concerned with semantics and detail, particularly when it came to identifying question and statement types. The use of role plays as an opportunity to apply what we had learnt worked very well, however, as they were not based on our own companies, as much time was spent understanding product/service offerings, customer requirements and market conditions for imaginary scenarios as practising new techniques and skills. That said, this approach did illustrate how SPIN selling may be used in a variety of situations. The training will definitely help me to develop business with new and existing customers, in particular end users. It will be useful, when working at a specification level, in improving my understanding of our customers' implicit and explicit needs and how the latter may be satisfied with our products/services.”

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“La méthodologie SPIN est très claire, bien structurée et facile à appréhender. Je remercie particulièrement Tony pour sa gentillesse et son attention à être certain que tout soit clair pour moi !”

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“Really enjoyed the course. Perhaps the one person whose voice dominated the proceedings, could have been addressed by the course facilitator”

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Christophe P

Verified Reviewer

“Nice contend, competent coach. good balance between presentation of methodoly and practical exercices. Limited time (and content) on addressing objections Still wondering how to insert caracteristics description inside a real appointment”

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“A research based course, which develops a great model for selling.”

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“It was a great learning experience and would recommend anyone in sales, experienced or not, to do a course. Tony is a great trainer with great experience, confidence, delivery and kept control over the group, when everyone would talk amongst themselves. When planning roleplays, performing and reviewing, this was done in public areas of the hotel, which is not ideal, due to background noise and distractions and increased on the time these tasks would take, so the 3 days could have been two for the same content.”

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“It was a great logical course that will change the way our business works. I am very happy with this and enjoyed and gained much from the experience”

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