SPIN® Selling Reviews

4.6 Rating 377 Reviews

About Huthwaite International:

Huthwaite is an international training provider and behaviour change specialist. We help organisations to transform their sales and negotiation outcomes by helping to permanently change the behaviour of their teams. We have spent four decades studying the behaviours that are needed for successful business and helping organisations apply that knowledge through our skill development programmes.

Our training interventions are founded on extensive science-led research and analysis. Through that work we have identified the sales and negotiation behaviours needed for high performance. Our world-renowned methodologies align clients to those standards and our approach supports permanent behaviour change appropriate to each client.

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“Excellent course, excellent teacher. Recommend it to anyone”

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“Excellent trainer, very knowledgeable with great energy and rapport with the group. Incredibly relevant peer group, all with challenging and complex sales. Course content is pitched perfectly for 3 days, with a lot of clear and simple information embedded through equally clear role-plays. That is not to say that the role-plays are easy though! Aside from the excellent content and training, this was a lot of fun, and gave me some really practical skills I can take to my next client calls very effectively.”

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“I found this course really helpful. I showed me a different way of thinking about our customers and what they need. I will definitely be using some of the techniques to change the way my team delivers our services to our customers.”

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“Very engaging and interesting”

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“Very informative and professional! I will definitely take some points away from the course to use on my day to day visits.”

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“Very interesting course. The teacher was very clear regarding the content and has developped a good methodology; Thanks”

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“The SPIN selling training was very good. It was delivered at an appropriate pace and with high levels of engagement, interaction and participation. It did at times seem to be overly concerned with semantics and detail, particularly when it came to identifying question and statement types. The use of role plays as an opportunity to apply what we had learnt worked very well, however, as they were not based on our own companies, as much time was spent understanding product/service offerings, customer requirements and market conditions for imaginary scenarios as practising new techniques and skills. That said, this approach did illustrate how SPIN selling may be used in a variety of situations. The training will definitely help me to develop business with new and existing customers, in particular end users. It will be useful, when working at a specification level, in improving my understanding of our customers' implicit and explicit needs and how the latter may be satisfied with our products/services.”

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“La méthodologie SPIN est très claire, bien structurée et facile à appréhender. Je remercie particulièrement Tony pour sa gentillesse et son attention à être certain que tout soit clair pour moi !”

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