“I have loved your decaf Earl Grey teabags for many years, but recent batches seem to have become stronger in flavour and darker in colour with less bergamot taste than of old, making them more like cheaper supermarket brands. I would rather pay more for an authentic, light, refreshing Earl Grey than drink something cheaper but duller. It’s also become very difficult to source your decaf Earl Grey in supermarkets, which I assume is down to disruption in the Gulf…”
We’re really sorry to hear to hear you are disappointed with the taste of our Earl Grey Decaf.
Based on consumer feedback, we redeveloped this blend in early 2023 so that it had greater flavour delivery and was closer in taste to our best selling caffeinated Earl Grey; we don’t think making the choice to have a decaffeinated tea should mean you have to sacrifice flavour.
As a result of this, we have made our Earl Grey Decaf blend stronger for more depth of flavour and colour. We also refreshed the pack artwork across our entire decaffeinated range to make them easier to identify on shelf.
At Twinings, we are invested in preserving the tastes of our iconic blends and will only carry out any changes following extensive taste testing by our Master Blenders. Our Product Development Team then work with consumer taste panels and we use this feedback to make any last-minute tweaks before releasing the amended flavour. Only once a blend meets the high expectations of our Master Blenders and is the preferred option for our research groups, does it make its way onto your supermarket shelves.
“I love Twinings Decaf Earl Grey - it's a game-changer for me. I can enjoy drinking tea at any time of the day or night without worrying about being kept awake by the caffeine.”
