“I ordered another black Horseen because having used one for months with the Atlantic, wear damaged the area where the holes are. Have since used the rubber strap on the Morag, which wears well.
It occurs to me that straps are a carefully chosen accompaniment to the watch, but which need to combine design, comfort and durability. Alternatives are metal, and the use of modern materials to optimise that combo. Since metal bracelets if that’s the right term, must be too expensive for your price range if tuned to each model, but a 20/22mm generic might be a cost effective entre into that field.
As for modern materials, rubber offers both design and colour options, but there must be other choices, eg woven cloth etc. It would be interesting to study modern materials to see if a distinctive but feasible one exists, that gives the 3 characteristics, and is cheap enough to use. Hope these thoughts are useful, even knowing you spend ages designing every minute detail of you products.”