“Such a fun place for kids! We spent about 2 hours in this shop with the 5 floors it has. My 3 year old loved exploring all the play areas. They have fun interactive toys to play with. They have something for every age there. It was nice to have a day out where we don't spend money and just play with everything the shop has. And being on Regent Street by Piccadilly Circus it is so easy to fit it into sight-seeing London while letting your little one run around.”
“For families who don't have a lot of money you can take the kids still for a nice day out. All the kids play with a lot of the toys without having to buy anything and they do give free lego dvds most times. They have toys from £3.50-1000 + my favourite is the upstairs sweet shop, edible roses and personalised lollies a bargain at under £4.00”