“I paid for my phone on 28th March 2024 while I was working in Africa, I added my billing address and delivery address (in UK) however your system picked up my location and atomically change the country to Senegal (with my UK address) I was a charged additional money for recorded delivery. I have copy of all of my emails and chat conformation. On your web site it states all delivery's have insurance, however I was informed in late July you had made a claim with Royal mail in May. Now close to 1 year, still no phone or refund. The worst customer service I have ever experienced.”
“Avoid this company. The phone arrived still locked and with an old SIM card in it, so clearly, no quality checks were made before dispatch. Despite numerous emails, phone calls, and promises to call back 7 days later, the phone remains unusable. It's all very well offering an 18-month warranty, but if no one supports you or apparently cares, then this is worthless.”
“Shocking company. Cancelled my order after delivery not received and being given numerous excuses. Even though I cancelled my order and was told that no phone would be dispatched and I would receive a refund, but a phone was sent over a week after me cancelling my order. I rejected the delivery from Royal Mail as an unsolicited delivery, but am now being told that I will not get a refund until Smart Cellular receive the phone back. I am sure that contractually this is incorrect as I had cancelled the order prior to them dispatching. I would suggest avoiding this company.”
“Ordered two "pristine" phones: an S23U 512GB and a S21 256GB. The S23 arrived promptly but battery condition is barely on the edge of acceptable, and the bezel is missing paint from scrapes that are visible even in a new case. The S21 wasn't even despatched for nearly 2 weeks. No apology. No regular updates. I'm still waiting for it after I had to leave for a foreign trip. Customer service (Frankie) was truly awful: completely unhelpful, unsympathetic, unapologetic, adversarial. Even during an ongoing email exchange, response to emails was never sooner than at least 48 hours (per their "policy") on each message, as a result of which I was not able to get the S21 despatched to a different address. Really poor experience. Won't be shopping here again. Moreover, the company's response to complaints like this is always (check their responses) a hollow "thanks for your valuable feedback, we're committed to improving, please get in touch if there's anything else we can help with" - but never an offer of refund, compensation or restitution.”
“I ordered a phone that was supposed to be in brilliant condition. On the website it stated that delivery would be 2-3 working days. After the 3 days had passed and I had not received the phone, I had to contact customer services, to be told that the delivery time frame has been extended and will now be upto 5 working days (without my prior consent which is illegal in the uk). When I complained, I was then offered a replacement phone in a different colour, which would get to me the next day. I was told the phone is in "pristine" condition. When it arrived the next day, it had scuff marks all along the corners, back of phone and the bottom had a crack in it. This is what they tried to sell to me FOR THE PRICE of a phone meant to be in "brilliant" condition which I initially paid for. The phone they sent me was AT BEST, in "good" condition and was certainly not pristine.”
Dear Ruquiyya,
Thank you for sharing your experience with us, and we sincerely apologize for the inconveniences you’ve faced regarding your order. We understand how disappointing it can be when the product you received does not meet the standards promised on our website.
We take customer feedback seriously, particularly concerns about delivery timelines and product conditions. Your comments will help us enhance our service and ensure that all customers receive the quality they expect.
Please reach out to our customer service team at your earliest convenience so we can resolve this matter for you. Your satisfaction is important to us, and we appreciate the opportunity to make things right.
Best regards,
The Smart Cellular Team
“Poor quality product the phone didn’t last more than 4 months wouldn’t refund they do not answer emails I was sent out another phone out of the blue I was sent another phone after 3 weeks of having back my original phone I had to purchase a new phone do not buy from this site absolutely awful stay away”
Dear Paul,
Thank you for taking the time to share your experience with us. We sincerely apologize for the issues you faced with your phone and the lack of communication regarding your order. It’s upsetting to hear that you had such a frustrating experience, and we understand how disappointing it can be when a product does not perform as expected.
Please know that your feedback is vital for us to improve our services. We are currently reviewing our communication processes to ensure we provide better support to our customers moving forward.
If there's anything we can do to assist you further or address your concerns, please don’t hesitate to reach out. Your satisfaction is important to us, and we hope to improve your impression of Smart Cellular in the future.
Best regards,
The Smart Cellular Team
“Orders two "pristine" phones: an S23U 512GB and a S21 256GB. The S23 arrived promptly but battery condition is barely on the edge of acceptable, and the bezel is missing paint from scrapes that are visible even in a new case. The S21 wasn't even despatched for nearly 2 weeks. No apology. No regular updates. I'm still waiting for it after I had to leave for a foreign trip. Customer service (Frankie) was truly awful: completely unhelpful, unsympathetic, unapologetic, adversarial. Even during an ongoing email exchange, response to emails was never sooner than at least 48 hours (per their "policy") on each message, as a result of which I was not able to get the S21 despatched to a different address. Really poor experience. Won't be shopping here again.”
Dear Yitzchak,
Thank you for your feedback, and we sincerely apologize for the disappointing experience you had with your recent orders. We understand how frustrating it can be when expectations are not met, particularly regarding the condition of the S23U and the delay with the S21.
We take your concerns seriously and are actively working to enhance our product descriptions and customer support processes to ensure they align with our customers' expectations. It's important for us to provide timely updates and responsive service, and we regret that we fell short in this instance.
If you have any further questions or if there’s anything we can do to assist you, please reach out. Your feedback is invaluable to us, and we hope to regain your trust in the future.
Best regards,
The Smart Cellular Team
“I am pleased with the apple phone I ordered. the phone arrived in what you would describe as extremely good wrapping, The phone was exactly as described. I am delighted with my purchase. Thanks Barry Stabler”
Dear Barry,
Thank you so much for your 5-star review! We are thrilled to hear that you are pleased with your Apple phone and that it arrived in excellent condition. Your satisfaction is our top priority, and we’re delighted that the product met your expectations.
We appreciate your support and trust in us. If you have any questions or need assistance in the future, feel free to reach out anytime!
Best regards,
The Smart Cellular Team
“Purchased an ‘excellent’ condition iPhone 15. Arrived with 2 deep scratches on front of phone. Returned and had to wait over 2 weeks before refund was processed!!!”
Dear Customer,
Thank you for your 1-star review. We sincerely apologize for the condition of the iPhone 15 that you received and for the delay in processing your refund. It's disappointing to hear that you encountered deep scratches, and we understand how frustrating that can be.
We aim to provide all of our customers with products in excellent condition, and we regret that we fell short in your case. Your feedback is crucial to us, and we will work to enhance our quality checks and processing times.
If you have any further concerns, please don't hesitate to reach out. We appreciate your patience and understanding.
Best regards,
The Smart Cellular Team
“Awful company to deal with. Quoted me £376 online for a phone in brand new condition. They then offered me £200 as they required to purchase additional insurance for the device. I sent them a phone exactly as described when they quoted me and they nearly halved the offer for no reason. If they needed the insurance then they should have factored that into the original quote.”
Dear Do,
Thank you for your 1-star review. We're truly sorry to hear about your experience and understand how upsetting it must be to receive a significantly lower offer than initially quoted.
We strive for transparency and clarity in our pricing, and we regret that this situation made you feel let down. Your feedback is crucial in helping us reassess our processes. We will take this matter seriously to improve our communications and ensure that our offers accurately reflect item requirements.
If you have any further concerns or would like to discuss this issue further, please don’t hesitate to reach out. We appreciate your feedback and hope to do better in the future.
Best regards,
The Smart Cellular Team
“Absolutely shocking service! They didn't answer emails! Waited for my order 2 weeks, and after that recived totally wrong phone. Different colour and absolute horrible condition (paid for the excellent condition) Opened the case through PayPal to get my money back!”
“One star is generous!!!
No one works there it seems? Phone never answered, emails not answered.
Good sold a fault phone which took nearly two weeks to arrive. Then all my messages got ignored about retuning the phone. Also phone calls not answered.
I only got my refund because of PayPal and even that they tried to wriggle out of.
Worst company ever”
“They quote price then they lower it to 70% due to insurance things they should tell everything in first place this looks like you're telling lies to your customers! Need to improve how to do business deals ! Or you will find yourself no where!”
“I’ve never been more frustrated with a company in my life. I ordered a phone, and instead of receiving what I paid for, I got the wrong model. No big deal, I thought—mistakes happen. But that’s where the customer service ended. I sent multiple emails requesting either an exchange or a refund. Absolutely no response. Crickets. Complete radio silence.
I returned the phone in good faith, thinking the issue would be resolved, but once again—nothing. No updates, no apologies, no effort to fix their mistake. It’s clear they couldn’t care less about their customers.
After weeks of being ignored, I had no choice but to escalate the issue to PayPal. This is by far the worst customer service experience I’ve ever had. If you value your time and money, do yourself a favor and steer clear of this company. They are completely unprofessional and seem to have no intention of making things right.”
“Review for Smart Cellular: ★☆☆☆☆ (1/5)
I had an extremely disappointing experience with Smart Cellular, and I cannot recommend this company to anyone. From start to finish, my interactions with them were frustrating and unprofessional.
First, after purchasing a phone, they sent me the wrong model. When I contacted customer service to resolve the issue, they were unhelpful and slow to respond. It took far too long to get any resolution, and even then, I felt like I was being brushed off.
To make matters worse, after the purchase, they began pestering me to leave a positive review in exchange for incentives like wireless chargers and Earpods. I reluctantly agreed but was surprised—I never received the promised items. This felt incredibly dishonest and manipulative, leaving a sour taste in my mouth.
Additionally, when I decided to sell my old iPhone (in good condition), they severely undervalued it. Their offer was far below market value, and I felt utterly shortchanged.
Overall, my experience with Smart Cellular was a nightmare. Poor customer service, misleading practices, and a lack of integrity make this a company I will never do business with again.
Save yourself the hassle and shop elsewhere.”
“If I could give NO stars I would. I placed my order for Iphone 13 and have been given the run around as to when it will be delivered. I therefore decided to cancel my order and requested a full refund but have had no response from them via email or response to my voice mail message (as no one answered my call). I have had to raise a dispute with my credit card company.”
“NEVER received it !!! Emailed you 5 times ! Was totally ignored ! Its sitting in a sorting office in Croydon, Royal Mail, who have no idea where it is ????????? I was emailed by Royal Mail it was in transit and would be delivered on the 18-12-2024, YET NOTHING !, to this day. SO, wheres my money ? I emailed you 5 times and cancelled my order, yet your sales reps TOTALLY ignored me !!! Im disgusted to say the least !!! It seems that i will have to seek legal advice.”
