Dear Reviewer,
Thank you so much for your 5-star review!
We’re delighted to hear that you received your iPhone XR in immaculate condition and that you are happy with your purchase. Your satisfaction is our top priority, and we appreciate your kind words!
We look forward to serving you again in the future!
Warm regards,
Team Smart Cellular
“I sent my iPhone after being offered £250 only then to be offered £50 due to low battery health. As advised on their website I should have been offered £217. I asked for my phone to be returned three times and I'm still waiting for a reply”
Hi there, we’re really sorry to hear about your experience.
We strive for transparency, please feel free to reach out to our support team directly so we can address your concerns and work towards a resolution. We genuinely appreciate your patience and would like to make this right for you.
Warm regards,
Team Smart Cellular
“I am very frustrated with the service and the phone. I called to say the battery had expanded and broke the screen within a month of having it. Having got through to you once - you said you would sort it and either refund or exchange, and as agreed sent the phone to you. Since then you never pick up the phone, and my emails rarely get answered. You continue to do nothing about my issue of a broken phone and rather than sort the issue which you promised you would do, after months of waiting for an outcome, sending the phone back to me in its broken state and keeping my money was not agreed or discussed. You sold me a faulty battery (it was a refurb), kept my money, £350, and now I have no phone. Your service has been appalling, I can't get through to speak to anyone having tried about 20 times to call. No-one is taking accountability and I'm very frustrated having wasted £350.”
Hi Louise, we are sorry for the inconvenience caused.
We appreciate you bringing this to our attention, and we want to make things right. Please reach out to our support team directly so we can address your concerns and find a resolution as soon as possible.
Thank you for your patience, and we're here to help!
Warm regards,
Team Smart Cellular
“I agreed to sell the phone to Smart Cellular based on their description of their offer matching my phones condition - Select Excellent if your phone has: Phone must be fully functional with no issues to software or hardware i.e. no ghost touch/screen defects. The phone functions must all work properly and must turn on and off with no issues. All features of device must be functional such as Touch ID, Face ID and any other product specific function to allow full enjoyment of phone. All parts must be OEM and must be working correctly i.e. WiFi, Camera, Microphone etc. - Battery must be OEM and must be above 80%. The device can have no more than 1-3 light signs of use on a SINGLE area. i.e. can not have multiple areas around the device with 1-3 light marks. Must be secluded to one space/area. Phone must be suitably repaired/refurbed using only OEM parts and not high quality replicas to guarantee authenticity and quality. No error messages can be present i.e. "unable to verify the device has a genuine Apple battery/screen" notification. My phone met the requirements for this and they offered online £695.00. I sent them proof of ownership, ID. contract details, Amount paid for the phone etc as requested but after they got all this they offered me £480 with no explanation of why it was a substantially reduced amount, I declined and paid £9.45 to have the phone returned, they then asked me what I expected for the phone which I replied to them that I wanted the offer price, then then offered £550 which I also declined and asked for the phone back as I had paid for the return postage. Then I was told that because the phone was purchased on a contract from SKY they again wanted to know what I would accept other than the QUOTED price, I again told them that the phone was paid off and I wanted the full offer price. On the 27/10 I called them and was hung up on several times. Finally got the phone back after threats of court action via the small claims court.”
Dear Customer Name,
We’re very sorry to hear about your experience and appreciate you taking the time to share this feedback.
Please note that our online quotes are based on the condition and ownership details provided at the time of submission. Once the device is received, our technical team carries out a full inspection and verification. If any aspect differs from the original description, this can affect the final offer.
We would never wish for any customer to feel dissatisfied or unheard, and we’re glad to know your device has now been safely returned. That said, we’d be happy to review your case again to ensure everything was handled correctly.
Please contact us directly with your order reference so that our team can look into it.
Kind regards,
Team Smart Cellular
“Do not use Smart Cellular. They initially offered me £600 for my Samsung S25 Ultra 256GB, but after receiving my phone, they demanded proof of purchase, ID, proof of address, and any proof of contract. I requested the return of my phone, but they refused, stating they would only return it once I provided the requested documents. These requirements were never mentioned upfront, making the process invasive and stressful. I've been asking for my phone back for weeks and now have to involve the police to try and retrieve it. Avoid this company at all costs and spread the word.”
Dear Mick,
Thank you so much for your wonderful 5-star review! We're so glad to hear that you found our website easy to navigate and that your phone arrived well-packaged and in new condition. Your positive feedback means a lot to us, and we’re thrilled you would consider using us again!
We truly appreciate your support and look forward to assisting you in the future!
Warm regards,
Team Smart Cellular
“Recently purchased a phone. It was in pristine condition and Im thrilled with it.I can honestly say it's like a brand new one, I can't tell the difference.
Thankyou”
Dear Reviewer,
Thank you so much for your fantastic 5-star review! We’re thrilled to hear that you're enjoying your new phone and that it arrived in pristine condition. Your satisfaction means the world to us, and we’re delighted you can’t tell the difference from a brand new one!
We truly appreciate your support and look forward to serving you again in the future!
Warm regards,
Team Smart Cellular
“I sent two phones into sell, the price I was quoted was not met, and was offered a stupid price, I have asked for my phones to be returned numerous times and I’m still battling for them to be returned. I would not use this company or recommend them.
I was told my phones were with the returns department and would be shipped back last Monday. And I’m still getting offers to sell, they are not listening to my request.”
“Great company I have purchased lots of phones from these people over the past 5 to 6 years and the quality is impeccable. Don't hesitate to use them.”
Dear Reviewer,
Thank you so much for your fantastic 5-star review! We’re thrilled to hear that you've trusted us with your phone purchases over the years. Your praise for our quality keeps us motivated, and we’re delighted that you feel confident in recommending us!
We truly appreciate your continued support and look forward to providing you with excellent service in the future!
Warm regards,
Team Smart Cellular
“Be great if someone would actually reply to my emails. Then try to send more yo claim ear pods which should have been sent already. Email now and it says your inbox is full. Can someone get in touch”
Dear Laura,
Thank you for bringing your concerns to our attention. We’re truly sorry to hear about the issues you’ve encountered with email communication and the claim for your ear pods. We strive to provide timely support, and we understand how frustrating it can be when things don’t go as expected.
Rest assured, your feedback will be taken seriously, and we will work on resolving the issue as quickly as possible. Please know that we appreciate your patience during this time.
Warm regards,
Team Smart Cellular
Dear Helean,
Thank you for your fantastic 5-star review! We're thrilled to hear that you received your payment so quickly. Your satisfaction is our top priority, and it's wonderful to know we met your expectations!
We truly appreciate your feedback and look forward to serving you again in the future!
Warm regards,
Team Smart Cellular
“I had ordered 14 pro max in good condition which says scratches but genuinely I received the pristine device from company with complementary gifts for slight delay.
Happy customer😎”
Dear Siarah,
Thank you so much for your wonderful 5-star review! We’re absolutely delighted to hear that you received a pristine device and enjoyed the complementary gifts. Your happiness is our priority, and it’s great to know you’re a satisfied customer!
We can’t wait to assist you again in the future!
Warm regards,
Team Smart Cellular
Dear Shirley,
Thank you so much for your amazing 5-star review! We’re thrilled to hear that our team was able to match your price after regrading. Your satisfaction means the world to us, and we’re glad we could provide you with the great service you deserve!
We appreciate your support and can't wait to assist you again in the future!
Warm regards,
Team Smart Cellular
Dear Joanna,
Thank you so much for your fantastic 5-star review! We're thrilled to hear that you had a great experience with our service from start to finish and that you got the best deal while trading in your iPhone 14. Your satisfaction is our top priority, and your kind words truly motivate us!
We look forward to serving you again in the future!
Warm regards,
Team Smart Cellular
Dear Reviewer,
Thank you for your fantastic 5-star review! We’re delighted that you found great value in our service. Your praise truly energizes our team and encourages us to keep providing the best experience possible!
We appreciate your support and look forward to serving you again soon!
Warm regards,
Team Smart Cellular
“I got a new replacement iPhone 15 from apple (covered in Apple care) and didn't need it anymore as already purchased a new phone. Was quoted £400 by Smart Cellular, when they received it they said it has been re-graded to £280. Big wasted of time and chalk this down to another re-seller quoting high and delivering low.”
Hi Phil, we're truly sorry to hear about your experience with the trade-in process. We understand how disappointing it is to receive a lower valuation than expected, and we apologize for the inconvenience this caused you.
Your feedback about the quoting process is invaluable, and we take it very seriously. We aim for transparency and want to ensure that all our customers feel valued and informed throughout their transactions.
Please don’t hesitate to reach out to our support team so we can address your concerns and work towards a resolution. Your satisfaction is important to us, and we’d like the chance to make things right.
Best wishes,
Team Smart Cellular
“I had an awful experience with Smart Cellular when trying to trade in my Samsung S23 Ultra. Initially, I was quoted £360 for my handset — a fair and agreed price confirmed by email. I sent the phone in good faith, expecting a smooth process.
Once they received the phone, everything changed. The company started backtracking on the offer, claiming various issues and trying to negotiate the price down — at one point offering as little as £150–£200. After pushing back repeatedly, they then delayed returning my phone for weeks, despite multiple promises that it would be sent “by Friday” or “within 48 hours.”
The communication was inconsistent, unprofessional, and evasive. I was bounced between different people (Jake, Shelly, Siarah, Ian) who all seemed to say different things. I had to send multiple follow-ups just to get updates.
Only after persistent complaints did they finally agree to pay the original quoted amount of £360 — but by then, the entire process had taken over a month of unnecessary stress and chasing.
This company’s trade-in process feels misleading and borderline dishonest. They lure you in with a good quote, then drastically reduce the offer once they have your phone in their possession.
If you value your time, sanity, and your device — stay far away from Smart Cellular. There are far more transparent and professional options out there.”
Hi Amir, we’re truly sorry to hear about the frustrating experience you've had with our trade-in process. It's completely understandable to feel let down after receiving a different offer than initially quoted, and we apologize for the stress it caused you.
Your feedback about communication and delays is invaluable, and we take these concerns seriously. We strive for transparency and professionalism in our services, and it's disheartening to know we didn’t meet your expectations.
Please reach out to our support team directly, as we want to ensure we address your concerns and provide the resolution you deserve.
Thank you for your patience and understanding.
Best wishes,
Team Smart Cellular
“DO NOT ORDER FROM THIS COMPANY!
I ordered an iphone, and was promised delivery in 2 days. I was sent a shipment email with a tracking number from Royal Mail, however, they never received the phone. The company either lied or the phone went missing but I never received it. I emailed and spoke to 'Scott' on the phone multiple times and he promised me a refund on numerous occasions, but I never received anything back from them. I have had to claim the money back from my credit card company.
It is absolutely shocking how these cowboys can get away with this. They should be shut down.”
Hi there, we’re genuinely sorry to hear about the unfortunate circumstances surrounding your order. It’s completely understandable to feel frustrated when expectations aren’t met and communication doesn't deliver on promises.
We appreciate you sharing your feedback, and we want to assure you that we take such matters seriously. We aim for transparency and customer satisfaction, and we regret that we didn’t provide that in your experience.
Please do reach out to our support team directly so we can address your concerns and work towards a resolution. Your satisfaction is important to us, and we’d like a chance to make things right.
Warm regards,
Team Smart Cellular
“03/10/2025
I have sent in brand new unactivated totally unused iPhone 15 plus valued on their website for £510. The iPhone was never handled for more than a few mins only to take a video of the condition. I then get a email from Smartcellular that they have regraded the phone to £198 mentioning the camera is faulty. Looking at other reviews here, this seems very fraudulant. I have been trying since 9am today and cannot get through to someone as off 15:42. I have sent emails and awaiting contact. I will update here to let all know what happens!!
Update: 13/10/2025
I have spoken to them on the phone as well as communicated with via email on multiple occasions. At first i spoke to Aron whom called me to ask what price i was willing to sell my phone. I told him that your team was lying about the condition of the phone and he told me they would speak to a Manager and get back but has not. Via email again on two occasions they dismiss the fact around the condition of the phone but have asked me twice how much i am willing to sell the phone. In the email they wrote they will increase the offer to £205 including the postage that i paid for, i obviously refused.
I am emailed them that i want my phone back in the condition i sent it to them(brand new). Its been nearly two weeks since they have virtually stolen my brand new iphone.
I will continue updating here...”
Hi ZB, we sincerely apologize for the distress you've experienced with your recent transaction. It's completely understandable to feel frustrated when there are issues regarding the condition of your device and the communication from our team.
We appreciate you taking the time to update us, and we assure you that your feedback is essential in helping us improve our service. We want to resolve this matter for you and will investigate your concerns thoroughly.
Please reach out directly to our support team, and we’ll prioritize your case to ensure a resolution as quickly as possible.
Thank you for your understanding and patience during this time.
Best wishes,
Team Smart Cellular
