Dear Richard,
Thank you so much for your fantastic 5-star review! We're thrilled to hear that your phone was exactly as described and that your experience was hassle-free. Your satisfaction is our top priority, and we're grateful for your kind words.
We look forward to serving you again in the future!
Warm regards,
Team Smart Cellular
“Wrong phone delivered, returned and Smart Cellular wouldn’t send a replacement so requested refund which all in all took about a month after several phone calls.”
“Item not dispatched in a timely manner. Took several attempts to cancel order. No refund, just a notification the order has been sent. Customer services are shocking.”
“I ordered an iPhone 14+ from you 3 weeks ago and have still not received it, I keep getting fobbed off by your sales staff , it as a Christmas present, it’s lousy service !!”
“Save yourself the hassle and stress - AVOID AT ALL COSTS!
I ordered two iPhone 15s in pristine condition on 9 December. The company’s website stated both phones were in stock and qualified for next-day delivery, however nothing has been delivered.
Over the past two weeks I made repeated attempts to resolve this via phone and email. On the few occasions I managed to speak to someone, the conversations were vague and often ended with the call being disconnected. When calling back, my calls then went unanswered. I also exchanged multiple emails with a representative named Scott, but the situation remained unresolved.
On 18, 19 and 22 December, I was explicitly told in emails from Scott that the phones had been despatched. This was not true.
Royal Mail tracking was created but never progressed. The status shows “sender preparing item” only, with no scan confirming handover to Royal Mail. This indicates the items were never actually sent, despite being told they were.
After waiting for two weeks and repeatedly requesting delivery, I am now seeking a full refund without delay and am in the process of escalating the matter under my consumer rights. Given the lack of action and the inaccurate information provided, I have no confidence this company will resolve the issue without external intervention.
The website and sales emails are misleading, advertising “in stock”, “next-day delivery”, “delivery in time for Christmas”, and stating that orders will be dispatched within 24 hours via Royal Mail (tracked).
Based on my experience, I would not recommend this company.”
Hi there,
Thank you for sharing your feedback. Please note that orders are dispatched using insured, trackable courier services, with standard UK delivery usually within a few working days and tracking details provided by email once the parcel has been shipped. If a phone is not received within the expected timeframe, customers are able to contact the customer service team to review the tracking, arrange a resolution, or request a refund in line with the delivery and returns policies.
We’re really sorry for the inconvenience caused. Please contact our support team at sales@smartcellular.co.uk with your order number and any relevant details, and we’ll prioritise your case for swift resolution, we’ll make this right.
Kind regards,
Team Smart Cellular
“The service has been appalling and I would not recommend or use Smart Cellular again. I ordered an iPhone 3 Weeks ago, they sent the wrong phone which I returned. I have constantly phoned and keep being told different things. The phone never arrived, so I cancelled the order. I’m still waiting on a refund of £181. The service has been disgusting. Save yourself a lot of stress and do not use this company.”
Hi there,
We’re really sorry for the inconvenience caused. Please contact our support team at sales@smartcellular.co.uk with your order number and any relevant details, and we’ll prioritise your case for swift resolution. We’ll make this right.
Kind regards,
Team Smart Cellular
“After much research, I bought an iPhone from Smart Cellular. Reasons: Price was excellent and warranty - 24 months - was unmatched.
Delivery was very quick and the phone appears to be in better condition than I expected - they rated as 'good', I'd say was excellent.
Too early to know how it will perform over time but looks very promising.”
Hi there,
Thank you for your review. We’re thrilled to hear that the iPhone offered excellent value, a strong 24-month warranty, and fast delivery, with the phone arriving in even better condition than expected. If you need anything else, we’re here to help.
Warm regards,
Team Smart Cellular
“Ordered 2 iPhone 15, after 9 days waiting the items haven't arrive and customer service is just really bad, impossible to speak with anyone, chat takes ages to respond and no solution, these where a Christmas present for my daughters. Asked for refund and silence since then. Avoid this company”
Hi Miguel,
Thank you for sharing your feedback. We’re really sorry you’ve had this experience.
Please note that orders are dispatched using insured, trackable courier services, with standard UK delivery usually within a few working days and tracking details provided by email once the parcel has been shipped. If a phone is not received within the expected timeframe, customers are able to contact the customer service team to review the tracking, arrange a resolution, or request a refund in line with the delivery and returns policies.
To check the status of your order please email sales@smartcellular.co.uk with your order number so that we can urgently review your case and arrange a suitable resolution.
We’ll prioritise your request and keep you updated until it’s resolved.
Kind regards,
Team Smart Cellular
“Would give them 0 stars if possible. Ordered a "Like new" iphone 16 on 18/11/25, took several days to confirm dispatch and then gave me a tracking number to another order. When I queried, they then sent me another tracking number (suspect mine was never sent) when it did arrive it had deep scratch and dead pixel on screen (not like new) and didn't contain the box I paid extra for either. Returned it the next day and was received 03/12/25. Queue multiple calls and emails to understand when I'd receive my replacement. Told numerous lies on the phone (when someone answered) "Its due to be dispatched", "Its being dispatched tonight", numerous emails too, responding similar, then someone said it hadn't even been inspected yet. Now at 19/12/25 trying to claim refund as still hadn't received device and had to go elsewhere due to it being a xmas present for my daughter. I've now asked for legal details as I'm out of pocket £500+ over xmas with no refund in sight.”
Hi James,
We’re really sorry for the inconvenience you’ve experienced with your order.
Please note that orders are dispatched using insured, trackable courier services, with standard UK delivery usually within a few working days and tracking details provided by email once the parcel has been shipped. If the refund is not processed within the expected timeframe, customers are able to contact the customer service team.
You can reach us at sales@smartcellular.co.uk, and we’ll prioritise your case to arrange a resolution in line with our returns policy.
Kind regards,
Team Smart Cellular
Hi there,
Thank you for your review. We’re thrilled to hear that the iPhone 13 was exactly as described, in excellent condition, and great value, with fast delivery. If you need anything else, we’re here to help.
Warm regards,
Team Smart Cellular
“I ordered an i phone from smart cellular 4/12/25 in plenty of time for it to arrive by22/12/25 considering the busy time of year .I have sent messages just to be told it would arrive in a day or so . I have also phoned and found it hard to talk to someone and when I did they said they would look into it but still nothing . I decided to go with smart cellular as I had a recommendation but I regret it now . It is now 18/12/25 and still no phone . Really disappointed with this company and will not recommend or buy again . Very shoddy communications”
Hi there,
We’re really sorry for the inconvenience caused. Please contact our support team at sales@smartcellular.co.uk with your order number and any details, and we’ll prioritise your case for swift resolution.
We’ll make this right.
Kind regards,
Team Smart Cellular
“Third purchase made from Smart Cellular over the last few years. All family members were very pleased with their gifts which were delivered promptly.”
Hi there,
Thank you for your review. We’re thrilled to hear that this is your third purchase and that all family members were pleased with the gifts and that delivery was prompt. If you need anything else, we’re here to help.
Warm regards,
Team Smart Cellular
“just recently purchased a iphone 13 on the 29 nov it’s the 15th still no phone i had to do a dispute with my bank as i tried to call and i reach out to no response that i had to actually purchase the same phone thru ismash which arrived next day impressive service avoid this company to much problems that is not worth the stress”
Hi there,
We’re really sorry for the inconvenience caused. Please contact our support team at sales@smartcellular.co.uk with your order number and any relevant details, and we’ll prioritise your case to get an update, replacement, or refund arranged as quickly as possible.
We’ll make this right.
Kind regards,
Team Smart Cellular
Hi there,
Thank you for your review. We’re glad to hear you’re enjoying the phone and the service at a great price. If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
“The order (for a pristine iPhone 14) took a couple of weeks to be fulfilled despite apparently being in stock.
When updates were requested on the order the phone and live chat were never answered and emails were responded to in an erratic fashion with replies being received in a couple of days.
When the phone was finally received this was grade C at best - the screen had scratches, the camera had scratches and the case was damaged in several places.
This was meant to be an xmas present for my daughter, her first phone and this rubbish.
I've asked for a refund/replacement of appropriate quality - we'll see how they respond.
Personally, I would save you self the hassle of dealing with this company and buy from a reputable company where you can trust the quality of refurbished goods.”
Hi Nigel,
We’re really sorry for inconvenience caused. We’d like to make this right as quickly as possible.
Please contact our support team at sales@smartcellular.co.uk with your order number. We’ll prioritise your case and work to resolve it promptly.
We’ll make this right.
Kind regards,
Team Smart Cellular
Hi Amy,
We’re really sorry you haven’t received your phone or any updates. Please contact our support team at sales@smartcellular.co.uk with your order number and any relevant details, and we’ll prioritise your case and arrange an update or replacement as quickly as possible.
We’ll make this right.
Kind regards,
Team Smart Cellular
“If I could give 0 stars I would, we ordered two phones on the 1st December, delivery stated 3rd December. We are now on the 12th December and still no phones. They won't refund, won't reply, won't answer the phone.”
Hi there,
We’re really sorry for the inconvenience you’ve experienced. Please contact our support team at sales@smartcellular.co.uk with your order number and any relevant details, and we’ll prioritise your case for swift resolution.
We’ll make this right.
Kind regards,
Team Smart Cellular
“The worst company I have ever dealt with.
Royal Mail returned my order after a failed delivery and 9 days later I am still awaiting confirmation of a refund or re-delivery. They don't answer the phone or reply to emails.”
Hi there,
We’re really sorry for the inconvenience caused. Please contact our support team at sales@smartcellular.co.uk with your order number and any details, and we’ll prioritise your case for swift resolution.
We’ll make this right.
Kind regards,
Team Smart Cellular
Hi there,
Thank you for your review. We’re glad to hear your delivery was quick. If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
“I purchased a iPhone 15 pro max, what a lovely phone, exactly how it was described, works perfectly. Really pleased with the service from smart cellular.”
Hi Pete,
Thank you for your review. We’re thrilled to hear you’re enjoying the iPhone 15 Pro Max and that it matched the description. If you need any assistance, we’re here to help.
Warm regards,
Team Smart Cellular
Hi Adam,
Thank you for your review. We’re glad to hear you experienced very good service and great customer care. If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
