Dear Richard,
Thank you so much for your fantastic 5-star review! We're thrilled to hear that your phone was exactly as described and that your experience was hassle-free. Your satisfaction is our top priority, and we're grateful for your kind words.
We look forward to serving you again in the future!
Warm regards,
Team Smart Cellular
“Genuinely the worst company I have ever dealt with. Avoid at all costs. Delivered a sub standard phone after 2 weeks wait, then had to wait 4 more weeks to get my money back, even then it was only because I opened a dispute with my bank. Never answer the phone and take days to reply to emails. Utter scum.”
Hi there,
Thank you for sharing your feedback. We're glad you had excellent service and are very happy with your phone. If you need anything else, we're here to help.
Kind regards,
Team Smart Cellular
“I ordered an IPhone 14 Pro. There was a problem with my order, I received a call from Smart Cellular saying it was not actually in stock and was offered another option. They helped to obtain the one we wanted and my original order arrived after a few weeks, so much longer than expected. Other than that, all went well and happy with the phone.”
Hi there,
Thank you for sharing your feedback. We’re glad to hear you’re happy with the phone and that we could help you obtain the model you wanted. We’re sorry for the delay with your original order and any inconvenience caused. We’ll take your comments onboard to improve stock updates and delivery timing in the future.
If there’s anything else you need, we’re here to help.
Kind regards,
Team Smart Cellular
“I ordered 3 phones on the 26th April.
Contacted chat on the 30th when there was no dispatch (said 48 hour delivery) and they said "Kindly note that we are having a slight delay with the handset due to the high volumes of orders received by our team.
We are doing our utmost best to have the order dispatched as soon as possible."
On the 1st of May I then got an email saying "Due to the busy summer season and the upcoming bank holiday, we are currently experiencing a slight delay in processing and dispatching orders. Please note that your parcel is now expected to arrive early next week."
I then got an email on the 6th of May saying my order had shipped. Package arrived on the 7th of May and only one device in it, not the 3 I had ordered and paid for. Contacted chat and was told email sales. I emailed on the 7th and got a reply on the 8th saying
"I apologize for the confusion with the shipment.
I will investigate the issue and determine the status of the remaining two phones. Your attached video is helpful for our review.
I will get back to you with an update as soon as possible."
And now nothing, oh and don't try phoning them, that never results in a call going through, always just cuts you off as no one is available. I look forward to getting the reply below asking me to email sales, which I have done 3 times, and still no phones!
Note they are still selling the devices I ordered on their site with a stated 48 hour delivery date!
Update 11/05 17:17
received email which said
"Your order show delivered on 7th may.
Please advise"
This is after they acknowledged they had received the video and would look in to the other phones being missing”
“Refurbished phone in very poor state and not pristine as advertised.
The refurbished iphone 15 Pro Max that I received was in a very poor state and certainly not 'pristine' as advertised. All of the 4 corners were seriously scratched/damaged as was the whole of the left side of the phone. Terrible communication from company. I tried calling and emailing Smart Cellular for a few days before I received a response by email. You can never speak to anybody. I have been informed that the return label that they are providing will only insure the item for £150 and not the £510 that I paid.
I will update this review when I eventually receive the refund and see how long this process takes for order no. 000121555.
Do NOT use this company. Instead I would recommend Backmarket for refurbished phones who sent me a device in excellent condition very quickly.”
Hi Suzanne,
Thank you for your feedback. We’re sorry to hear about the poor customer service and the delays you experienced with delivery. This isn’t the standard we aim for, and we appreciate you bringing it to our attention.
We’re reviewing our processes to improve communication and speed, and we’ll use your comments to help prevent similar issues in the future. If you’d like us to look into your order details specifically, please share your order number and we’ll investigate promptly.
Kind regards,
Team Smart Cellular
Hi there,
Thank you for sharing your feedback. We're glad you found good communication and the best price for what you were looking for. If you need anything else, we're here to help.
Kind regards,
Team Smart Cellular
Hi there,
Thank you for sharing your feedback. We're glad you found the communication good and the price the best for what you were looking for. If you need anything else, we're here to help.
Kind regards,
Team Smart Cellular
“Decent prices but zero customer support when trying to send phones to them. Royal Mail website is down and they never answer the phones. Will be cancelling my sale to them.”
“A very disappointing experience. I ordered an iPhone 13 from Smart Cellular for my son’s birthday with the expectation it would be delivered in 4 days as advertised. Other than an order confirmation email, I did not receive any further updates. Being a little concerned as we were now on day 3, I checked my order status within my account only for it show that there was no order there...?? I managed to find a number to call and the person who I spoke to said he'd contact the warehouse and get back to me in 30mins. No one phoned me back and that was the last time I spoke to someone as every time I called my calls went unanswered. They even couldn't even be bothered to reply to voice messages. Emails were answered in a satisfactory time frame, however I cancelled the order as it was clear it was going to take far too long to arrive. In the end I went with a more reliable 'household' name and received my phone the very next day. To add insult to injury my refund took 5 WEEKS!! to be processed. Avoid this company like the plague.”
“I bought a good refurbished IPhone and received excellent customer service from Smart Cellular. The phone arrived within a couple of days a great service
Thank you”
Hi there,
Thank you for sharing your feedback. We're glad you had excellent customer service and that the phone arrived quickly.
If you need anything else, we're here to help.
Kind regards,
Team Smart Cellular
“Very disappointing experience with Smart Cellular.
I sent my device on 7 April, and it was received on 8 April. After that, instead of a smooth process, I was met with repeated attempts to lower the agreed value through constant back-and-forth offers.
Once I finally agreed a price and provided my bank details, payment was still delayed far beyond the promised timeframe. I had to chase multiple times by email and phone, with poor communication and calls going unanswered.
Payment was only made after persistent follow-up and pressure.
If you are considering using this company, be prepared for delays, renegotiation tactics, and a stressful process. I would not use them again.”
“I bought an iPhone from this Smart Cellular on 3rd Feb 2026. It didn't work (wouldn't connect to internet) and so I returned it for a refund, but due to lack of internet connection couldn't prepare it properly for return, eg it was still passcode locked. They requested the code which I emailed to them twice. And they confirmed receipt of it twice. They sent no other communication, saying there was any problem but they kept asking for the code. We kept saying they had it. Then they returned the phone to me. I can see that many people are happy with this company but it seems to me that if there is a problem they don't sort it out. I have tried phoning them but the "Sales and Customer Services" telephone number given says "you are in a queue" and then "no one is available to answer your call, please leave a message". Avoid this company.”
Hi there,
Thank you for sharing your feedback. We’re glad you had a very good service.
If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
Hi there,
Thank you for sharing your feedback. We’re glad to hear you’re very happy with your iPhone.
If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
Hi there,
Thank you for sharing your kind words. We’re glad you’re loving the iPhone and that there’s nothing to fault.
If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
“I bought a iPhone 15 pro max in pristine condition arrived very quickly and it was like new, I am very satisfied it's perfect great price to would highly recommend to anyone”
Hi Stephen,
Thank you for sharing your positive experience. We’re glad the iPhone arrived quickly in pristine condition and that you’re satisfied with the price.
If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
“Great service from Smart Cellular. I contacted them via email after ordering to change the storage option and they called me to confirm everything quickly.
The phone was dispatched the same day and arrived the next morning in perfect condition.
Fast, efficient and excellent communication — highly recommended. I would definitely use them again.”
Hi Emma,
Thank you for sharing your great experience. We’re glad the team was prompt in confirming your changes and that the phone arrived quickly in perfect condition.
If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
“I had a great experience at Smart Cellular. The technician was very professional and knowledgeable. They fixed my phone quickly and the price was very reasonable compared to other repair shops.”
Hi there,
Thank you for sharing your great experience. We’re glad the technician was professional, fixed your phone quickly, and that you found the price reasonable.
If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
