Dear Richard,
Thank you so much for your fantastic 5-star review! We're thrilled to hear that your phone was exactly as described and that your experience was hassle-free. Your satisfaction is our top priority, and we're grateful for your kind words.
We look forward to serving you again in the future!
Warm regards,
Team Smart Cellular
“I was very sceptical to buy a used mobile phone from Smart Cellular, a company I hadn’t heard much about, however I purchased this iPhone XR for a great price, the condition was excellent as I had asked for and it arrived on time with a 24 month guarantee. The phone and battery life are working extremely well and I’m delighted with my purchase. I feel I really did get a great deal!”
Hi there,
Thank you for sharing your experience. We’re thrilled to hear you’re happy with the price, condition, timely delivery, and the 24-month guarantee. If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
Hi there,
Thank you for sharing your experience. We’re glad to hear you had excellent service, affordable prices, and prompt, well-packaged delivery. If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
Hi Stan,
Thank you for your review. We’re glad to hear you had excellent service. If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
“Once payment was passed to their payments department they paid fairly quickly, however the whole process was slow and very disconnected.
Was quoted one price, they received my phone and massively reduced the quote, then over the course of a few weeks going back and forth they finally agreed to pay the going rate for my phone, I had originally requested it be sent back as I was happy with the requote, then another requote and finally a sensible price, took them around a month from initially receiving my phone to payment.
If you do decide to deal with this company make sure you take pictures and videos of your phones condition and take your own functionality tests (record this too).
Personally I wouldn't use them again.
Originally posted out on the 5th of March and finally got payment on the 7th of April”
Thank you for your detailed feedback.
We’re sorry to hear that your experience felt slow and disconnected, and that the valuation process caused frustration. We understand how important clear communication and consistency are, and we acknowledge we could have handled this better.
While prices can change after inspection, we appreciate your patience in working through this with us and reaching a final agreement. We also take your comments on timelines seriously and will use this feedback to improve our processes.
Smart cellular team
“I recently attempted to sell my phone through this company and the entire experience was awful. Their online valuation offered me a sum that was noticeably higher than other companies, so I completed the sale and posted my device. It arrived with them the next day and I then received an email offering me a dramatically lower amount.
They confirmed that my phone was in perfect condition and exactly as described during the online valuation. Despite this they gave weak excuses such as prices going down or their insurance costs being high. None of these explanations justify such a large drop in value in the space of one day. To check their claim I went back onto their website and ran the valuation again. It still offered me the same original amount, which makes it clear that the advertised price is used simply to draw customers in with no intention of honouring it.
I refused the reduced offer immediately and asked for my phone to be returned. They then began a series of delaying tactics including offering tiny increases in small steps and repeatedly asking for the same information such as my delivery address. At this point I was genuinely worried that I would never see my device again. After around a week of back and forth they finally agreed to return it but only after I paid an additional fee for postage.
Overall this was a horrible experience. The business model appears to rely on people giving up and accepting a much lower price because it is too much trouble to challenge the process. In my view this behaviour is completely unacceptable and should not be allowed to continue. I strongly advise others to avoid this company and spare themselves the stress and frustration that I went through.”
“What an truely awful, unreliable company. I ordered an iPhone 13 Pro, 13 days ago and delivery should have been 2 days later (payment was taken when phone was ordered!). Initially, 4 days after the due delivery date, they emailed to say they didn’t have the colour I ordered, only a Granite. I messaged back to say any colour but Granite would be ok (I sent a screenshot of a blue phone from their website, which was showing as available). I also spoke to someone on the phone and they said they would call me back within the hour. Since then, NO response to any phone calls/ emails. I’ve left messages to call me/ email to discuss options, but nothing back from them at all. I have no idea when I’ll receive my phone or a refund.”
“Order was placed on 27th March and marked as dispatched shortly after, but as of the 31st it still hasn’t arrived. I contacted customer service and was told delays were due to a high volume of sales, which honestly doesn’t feel like a convincing explanation.
Overall, the experience has been disappointing — unclear dispatch updates and slow delivery with little accountability. Based on this, I would advise others to be cautious before ordering.”
“Avoid this company at all costs.
This has been one of the most frustrating and poorly handled purchasing experiences I’ve had.
- After the advertised delivery date had passed and I hadn't received my handset, I got in touch with the company.
-They later contacted me to let me know that they didn't have it in stock and offered me a lesser model with a partial refund to match that handset's advertised price.
- I had made it explicitly clear, on two occasions, that I did not want this lesser substitute they had offered and requested either the original item ordered or a refund.
Yes two occasions because their response to my request was to give me the same offer again.
- Despite this the handset that the company had repeatedliy attempted to push the same unwanted handset onto me again. Ignoring my clear requests it was ultimately sent it out anyway, completely disregarding my instructions and further prolonging the process.
I returned the item as instructed. Royal Mail tracking confirms it has been delivered to them, yet a week later, they have not even acknowledged receipt—let alone processed a refund.
Communication has been consistently poor. Responses are generic, scripted, and avoid addressing the actual issues. Requests to speak with management have been ignored entirely. As well as my initial requests for a refund, should they not be able to fulfill my order. The phone number has no answer, and it's probably best your conversations are clear in text available to both parties anyway.
I am now in a position where they have both my money and the returned handset, and are simply not engaging.
To make matters worse, the same item that i origionally ordered has still been advertised on their website throughout this process. Which I have pointed out on multiple occasions, however there it remains able to trap others.
This is not just bad service—it shows a complete lack of accountability once they have your money.
I would strongly recommend purchasing elsewhere unless you are prepared to be faced with completely unnecessary stress, chase, repeat yourself, and potentially fight to get your money back.... for no benefit whatsoever.”
Hi there,
Thank you for sharing your experience. We’re sorry to hear about the refund delay and the cancellation. Please reach out with your order number so we can investigate and expedite your refund.
If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
“I ordered a refurbed iPhone 15 described as immaculate.
Always a bit nervous buying used, but it turned up on time, simply packaged and was IMMACULATE.
Very pleased with the speedy service and a phone that looks and works like new.”
Hi there,
Thank you for sharing your experience. We’re thrilled the refurbed iPhone 15 arrived immaculate and works like new. If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
“I bought a iPhone from smart cellular and it said my phone will be delivered in the 20th, well that never happened they then called me days later to say the phone is not in stock, and till today I’m still waiting for this phone. 1. I’m starting to think they are a scam 2. Why advertise a phone that not in stock for people to pay money for it, that’s just stupidity and false advertisement. I still haven’t heard nothing from them and still waiting for my phone 2 weeks later”
“I am thrilled with my iPhone 14 Plus from Smart Cellular! I opted for the "Pristine" condition, and it truly looks brand new without a single scratch in sight. The 6.7-inch display is stunning, and the battery health arrived at 100%, which easily powers me through two full days of use.
The value for money is unbeatable—I saved hundreds compared to buying retail, yet the performance is flawless. Delivery was incredibly fast, and the 24-month warranty provides great peace of mind. If you want a premium iPhone without the premium price tag, I highly recommend them!”
Hi there,
Thank you for sharing your wonderful experience. We’re thrilled you’re enjoying the iPhone 14 Plus in pristine condition, with great battery health and fast delivery. If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
Hi there,
Thank you for sharing your experience. We’re glad to hear the refurbed iPhone 13 is in good condition with no problems. If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
“Smart Cellular originally offered me £465 for my Samsung S24 Ultra 256GB, which seemed fair. Once the phone arrived, they suddenly dropped the offer to £210. I immediately asked for the phone back and even sent them the return postage cost, but instead of returning it, they kept messaging asking what price I would accept.
I told them CEX had offered £340, and after more back-and-forth emails they finally came back with £300. By this point, after all the delays and constant renegotiating, I just wanted the whole situation resolved as I was losing patience and confidence in the process.
The phone was in great condition — always in a case and less than two years old — so none of this felt justified. They also asked me to “confirm” my bank details again despite already having them from the start, which felt like yet another delaying tactic.
Their claim of “immediate payment” is simply untrue. They are difficult to reach, rarely answer the phone, and do not return messages. As I write this, I am still waiting for my so‑called immediate payment.
Please don’t be fooled by promises of “best” or “highest” prices. They will knock the price down once they have your phone and make the process as drawn out as possible. Avoid this company at all costs. March 25th and still no payment, and I could almost guarantee that someone would get back to this review yet still delay payment, not answer their phone or reply to emails.”
“Absolutely DIABOLICAL company- I wish I had the option to leave 0 stars.
I have no idea how this company is still even functioning- their response times to any queries are shocking, they are impossible to contact over phone, and take days on end to answer repeated emails.
I purchased a phone now originally 6 WEEKS ago. The phone was meant to be in excellent condition, which it was not, with significant scratches and dents, and with no charging cable.
They took 2 weeks to respond to my emails and send me a returns label. They then tried to fob me off with “free ear pods”, as compensation, even though these are given free to customers anyway. Once I finally received the label, I sent the phone back promptly.
Now over 3 weeks later, I still have not received the replacement phone! All I keep getting in emails is the phone will be dispatched “shortly”. I would not touch this company with a barge pole, or recommend it to my worst enemy. I wish I’d have just stuck with Back Market. I will now be requesting a full refund, and compensation for hours of my time wasted chasing this up. DISGUSTING, incredibly poor excuse of a company.”
“Beware!!! This company have sent me a "excellent refurbished phone" I paid over £300 for but it does not work. The signal drops out as the antenna must be damaged, as I have compared it with other identical phones side by side and it cannot get a signal. Also the screen keeps going blank and requires a restart.
They answered emails very quickly when buying and say will answer all emails within 48 hours but they are ignoring me for longer than this.
Luckily I bought it though a credit card so I have raised a dispute with them.
Avoid if this is how they treat their customers when things go wrong.”
“0 STARS! DO NOT USE THIS COMPANY!!!!!
Hands down the worst company ever!
I ordered 2 x "New" S24 Ultra's, and only 1 turned up and it wasn't even new!
They took my money fast enough, but to get it back is another issue all together.”
“⚠️ Warning – Avoid Smart Cellular at all costs
I’m sharing this to warn others about my extremely negative experience with Smart Cellular.
I sent them my Samsung S25 Ultra device and since then, everything has gone wrong. Despite numerous phone calls, voicemails, and emails, I have received absolutely no response from the company. I have not been paid for my device, nor has it been returned to me.
To make matters worse, I even paid for next-day return, which was completely ignored.
After exhausting every possible way to contact them, I was left with no choice but to report the device as stolen to both my network provider and the police. That’s how serious this situation has become.
This has been one of the most unprofessional and frustrating experiences I’ve ever had. A complete lack of communication, accountability, and basic customer service.
If you are considering using Smart Cellular — don’t. I strongly recommend you look elsewhere to avoid the stress, financial loss, and time wasted that I’ve experienced.
I will now be pursuing this through legal channels, including small claims court.”
