“The taste is nice, but not much of it (taste) - it's appealing to Leni, and the 'adults' in the house (if you can call us that), but I think most people might say it's too subtle...We make these at home with soda/sparkling and a touch of regular juice, which doesn't add on all the cans as waste, as well as being a fraction of the cost...The packaging/marketing is nice, but the cans are slimmer (overall smaller) than expected....Even at the subscription price, I can't see how it would be perceived as a great value....I liked the raspberry more than expected, and maybe more 'unusual' flavours like that would be something to focus on, as a USP...I think I get what you're trying to do, in terms of added nutritional value (echinacea, etc), but I think you should then 'go for it' - take a very palatable drink with extras, add more extras (ginseng, ex.) and market it to adults/parents, not kids...? If the kids drink it, great, but I don't think it will satisfy a 'sweet' craving...But I think for me the ultimate issue is the production of more cans...it's just hard to sell yourself as 'eco' (which we all must, these days!) when you're filling cans with water + whatever, - it had better be 'justified', by being the best thing ever....Maybe making a SYRUP of some sort to add to water/soda at home might be the way ahead (?)
I do wish you the best of luck, I feel like there's a good marketing idea/approach/talent, etc...
All best,
Denise”
