The shop price of 1 litre of milk used to be £1.50. And I'm talking less than 5 years ago - not 'back in the day'. Then it edged up to £1.75 a litre. Then a few months later £2 a bottle. I stopped buying at this price as I felt the company had got greedy. I rang up today to check the price of milk and was astounded to find that the price of milk is now a whopping £3.40 for 1 litre of milk. That's right. You have read it correctly: £3.40. They are obviously 'milking' the healthy organic thing for all its worth because no normal family can afford this crazy price. Gazegill - okay for the lord of the manor; not okay for anyone else. And to think that raw milk is easier to produce as it's straight from the cow. And there's no middle-man. Gazegill must be grinning all the way to the bank. Oh and by the way, when I called to find out the current price and made it clear that I'd not be buying more, they hung up on me!