It is in my nature to be sceptical but on opening up my new LG OLED65E9 I could see that I was in trouble after playing around with the settings, as advised by numerous YouTube reviewers. After fiddling with the TV for a couple of days I found myself setting up the TV to match the look and feel of my previous ten year old model - which cannot be rSo, I began looking around for someone to help me get the best out of my new TV and opted to use Vincent who spent a couple of hours calibrating my TV while walking me through the steps and asking about viewing needs and for my opinion on the changes as he his work progressed. By the time he'd finished his TV calibration work there was a definite improvement in the colour and detail on the TV so I marked his work down as a win. Boy was I wrong! The following day when I sat down to 'surf a few channels', because I was at a bit of loose end while waiting for my wife, watching the TV was a revelation because some of the programmes seemed so life-like. Indeed, when I started to take a closer look at the colours and detail in a few films and 4k shows on AmazonPrime - the pictures were as good as I have ever seen in the cinema. Indeed, even my even more skeptical 10 year old daughter, who does not like change of any sort, remarked that the new TV has brighter, sharper and much better pictures than the old one - trust me this is real praise. The killer question is whether it TV calibration is worth the money? My answer is if you've invested a lot of cash in a TV then get it calibrated to not only show true colours and more detail but to also get the most out of your investment - it is worth every penny and it does not cost a lot compared with the price of new decent TV. Oh yes, and do use Vincent to do the work who is polite, knowledgeable and has a great sense of humour.